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Pioneerwork was a word coined by Japanese mountaineers in 1940s.

They used “Pioneerwork” to express mountaineering challenges to the unclimbed peaks or via the untrailed routes.

Pioneerwork Inc. always challenges itself to open the door to untapped opportunities.


What we do

Destination Sports Businesses

Pioneerwork calls outdoor sports played in nature "Earth Sports".

We believe that "Earth Sports," a cross between Japanese nature and culture, is the kind of content that Japan should be proud to present to the world.

Specifically, we are promoting the following three major business areas.

 1. Sports Event: Official Freeride World Tour partner in Japan

 2. Media Agency

Our project partners include:

  • Ministry of Economy, Trade and Industry

  • Japan Tourism Agency

  • Ministry of the Environment

  • Hokkaido District Transport Bureau

  • Tohoku District Transport Bureau

  • Hakuba Village, Nagano

  • Minami-Alps City, Yamanashi

  • Myoko City, Niigata

  • Tateyama City, Toyama

  • Hachimantai City, Iwate

  • Wakasa Town, Fukui

 3. Earth Hopper SNOW

Multi snow resort ski pass with 30 snow resorts in Japan



Pioneerwork Inc.

CEO Yoichi Goto

Kojima Building, 20−11, Kojima 2-Chome, Taito-ku, Tokyo, 111-0056, Japan