Founder

Yoichi Goto

Founder & CEO, Pioneerwork Inc. and ZAG

Yoichi leads Pioneerwork and its AI product, ZAG. He builds AI that reads every supplier's product information and turns it into something people and AI agents can trust.

Yoichi Goto
“One consistent element throughout this journey is my strong passion for creating new value by connecting things that were previously unconnected.”
— Yoichi Goto, on finishing Techstars Tokyo, 20241
  1. 2025 – now

    ZAG2

    Founder & CEO of ZAG, an AI-native product content infrastructure that turns any supplier's data into any retail format and agentic commerce protocol.

  2. 2024

    Techstars Tokyo3

    Took Pioneerwork into the inaugural class of Techstars Tokyo and pivoted the company to AI for product data.

  3. 2019 – 2025

    Pioneerwork4

    Founded Pioneerwork. Built two businesses, took both to profitability and sold them in 2025.

  4. 2011 – 2018

    Dentsu4

    Media strategy for national brands, then open innovation with startups and large corporations at the Dentsu Innovation Institute.

Education4

Kyoto University
MBA · B.Eng.
HEC Lausanne
Exchange, MSc in Management
← Back to PioneerworkSee ZAG ↗

Sources

  1. Yoichi Goto, post on completing the Techstars Tokyo Accelerator (LinkedIn, Nov 2024)
  2. ZAG, product sitewithzag.com
  3. JETRO, “Techstars Tokyo announces 12 selected companies from 79 countries and regions” · 2024-08-19jetro.go.jp/news/announcement/2024/36bc8fbcf8c9586c.html
  4. Yoichi Goto, career history as stated on his professional profile (self-reported)