Team
Why us
Product data is a correctness problem before it is an AI problem. We built a team for that.
- 01
Recognised for this exact problem.1
METI chose ZAG as one of three winners for helping manufacturers register product information.
- 02
Engineers who prove before they ship.2
Trained in competitive programming and algorithm research. We treat a product value like a proof: it holds only if its source does.
- 03
The people who build it run it.
We are a managed service. The engineers who wrote the pipeline are the ones who check your values and answer for them.
- 04
People

Founder & CEO
Yoichi Goto5
Founded Pioneerwork in 2019 and leads ZAG. Built and profitably sold two businesses before it; earlier at Dentsu. Kyoto University MBA.
Founder profile →
Lead Engineer
Selva Ragul Kumar Balakrishnan6,2
Leads engineering for ZAG: the reading pipeline, the source trail behind every value, and the cloud it runs on. Took Pioneerwork through JETRO's AI-CTO course with ERA in New York. Studied at MIT Anna University and IIT Madras.

AI Engineer
Nikhil Ivannan2
ICPC 2023 regionalist. As a Mitacs Globalink research intern at Dalhousie University, designed a trie-and-graph data structure in C++ that made a phylogenetics graph construction faster by a linear factor. B.Tech in Computer Science, SRM Institute of Science and Technology.
Sources
- METI, New Distribution DX Contest Utilizing Product Information Platforms: final results · 2026-02meti.go.jp/policy/economy/distribution/contest_merchandising_data.html
- Team members' professional profiles (self-reported)
- JETRO, “Techstars Tokyo announces 12 selected companies from 79 countries and regions” · 2024-08-19jetro.go.jp/news/announcement/2024/36bc8fbcf8c9586c.html
- JETRO, GSAP 2026: selected companies for all five courses · 2026-07-08jetro.go.jp/news/announcement/2026/71c9ef279e8bdfbb.html
- Yoichi Goto, career history as stated on his professional profile (self-reported)
- ERA Global, Founder Spotlight: Selva Ragul Kumar Balakrishnan, CTO and Co-Founder of Pioneerwork Inc. (LinkedIn) · 2026-09